Strategic medical communications and marketing programs designed to meet your goals

Creative Resources Group

CASE STUDY

Image

Background:

For over 30 years, Plymouth Bay Orthopedics has provided world-class, technically superior orthopedic services to patients throughout Massachusetts and the New England area. Leading the team is Dr. Scott Oliver, an Orthopedic Surgeon and Chief of Surgery at Beth Israel Deaconess Hospital.

Objective:

In partnering with Creative Resources Group, Dr. Oliver's goal was to extend the reach of his team's expertise, creating informative and educational video content for both patients and industry professionals.

Creative Resources Group added to this objective, developing a "don't state, demonstrate" video marketing strategy that could be used to help grow the practice while reinforcing the Beth Israel Deaconess image as a world-class orthopedic hospital.
Image

Objective:

In partnering with Creative Resources Group, Dr. Oliver's goal was to extend the reach of his team's expertise, creating informative and educational video content for both patients and industry professionals.

Image
Creative Resources Group added to this objective, developing a "don't state, demonstrate" video marketing strategy that could be used to help grow the practice while reinforcing the Beth Israel Deaconess image as a world-class orthopedic hospital.

Video Marketing Strategy

Video Marketing Strategy

Our approach: "don't state, demonstrate," with a full visual experience truly reflecting Plymouth Bay Orthopedic’s quality of care while reinforcingthe Beth Israel Deaconess image as a world-class orthopedic hospital.

Challenge:

How do you effectively communicate critical information to patients, including the latest advancements in more accurate, less invasive surgical procedures?
Image

Solution:

Design a series of advanced marketing video communications, ensuring that patients see, understand, and feel confident in the procedure

Challenge:

How do you effectively communicate critical information to patients, including the latest advancements in more accurate, less invasive surgical procedures?
Image

Solution:

Design a series of advanced marketing video communications, ensuring that patients see, understand, and feel confident in the procedure

Challenge:

How do you effectively communicate critical information to patients, including the latest advancements in more accurate, less invasive surgical procedures?
Image

Solution:

Design a series of advanced marketing video communications, ensuring that patients see, understand, and feel confident in the procedure

Mako Robotic Assisted Surgery

Traditional Surgery

Mako Robotic Assisted Surgery

Traditional Surgery

In each surgery video, prospective patients experience every facet of the operation. They see the attending surgical staff's dedication to every detail, the surgeon, Dr. Oliver's concentration, and the advanced technical performance of the latest equipment, Striker's all-new Mako robot.
In each surgery video, prospective patients experience every facet of the operation. They see the attending surgical staff's dedication to every detail, the surgeon, Dr. Oliver's concentration, and the advanced technical performance of the latest equipment, Striker's all-new Mako robot.

It all comes together at that moment, empowering and reassuring the patient.

It all comes together at that moment, empowering and reassuring the patient.

Image

Beyond production

No matter the project, CRG provides best quality content that truly represents the highest professional standards set forth by Dr. Oliver and the entire team at Plymouth Bay Orthopedics. Our expertise in marketing has also created new ways of thinking which lead to further objectives, applications, and opportunities that go beyond the video
Image

Beyond production

No matter the project, CRG provides best quality content that truly represents the highest professional standards set forth by Dr. Oliver and the entire team at Plymouth Bay Orthopedics. Our expertise in marketing has also created new ways of thinking which lead to further objectives, applications, and opportunities that go beyond the video

Patient Testimonials

Content for patients, by patients, this Telly Award winning testimonial series is a journey from pain and discomfort to life-altering relief. It’s a powerful story that prospective patients can truly relate to, finding comfort and confidence in peer experiences.

Education and Events

Leading the field, Plymouth Bay Orthopedic’s Symposium brings together top professionals and vendors across the orthopedic and surgical spectrum. With video, CRG extended the reach of this professional content, building an expansive online library shared nationally and internationally.

Patient Testimonials

Content for patients, by patients, this Telly Award winning testimonial series is a journey from pain and discomfort to life-altering relief. It’s a powerful story that prospective patients can truly relate to, finding comfort and confidence in peer experiences.

Education and Events

Leading the field, Plymouth Bay Orthopedic’s Symposium brings together top professionals and vendors across the orthopedic and surgical spectrum. With video, CRG extended the reach of this professional content, building an expansive online library shared nationally and internationally.

There’s no better way to educate, inform, and engage your patients, customers, prospects, or partners.

There’s no better way to educate, inform, and engage your patients, customers, prospects, or partners.

Partner with Creative Resources Group

Partner with
Creative Resources Group

  • Marketing Strategy
  • Video Production
  • Digital Marketing
  • Website Development
  • Graphic Design
  • Media Placement

Contact us
for more info,
a quote, or
to start a project

Fill out my online form.
  • Marketing Strategy
  • Video Production
  • Digital Marketing
  • Website Development
  • Graphic Design
  • Media Placement

Contact us for more info, a quote, or to start a project

Fill out my online form.

Additional work:

AdviniaCare.com

Complete corporate re-branding for a growing network of senior living and rehabilitation communities including website development, brochure design and photography.
Image

University Dental Group

Responding immediately to changing COVID-19 regulations, CRG quickly produced all-new television ads to inform and reassure current and prospective patients.

Additional work:

AdviniaCare.com

Complete corporate re-branding for a growing network of senior living and rehabilitation communities including website development, brochure design and photography.
Image

University Dental Group

Responding immediately to changing COVID-19 regulations, CRG quickly produced all-new television ads to inform and reassure current and prospective patients.